Social Media & Content Director
At TEASPRESSA, I led the brand’s social media and content strategy from start to finish, managing everything from content calendars and product launches to photography, short-form video, paid ads, and TikTok Lives.
I loved finding creative ways to bring the products to life while keeping the content aligned with the brand’s voice and overall business goals.
During my time there, I also supported major growth moments, including the company reaching $1M in annual revenue, launching on Amazon with $30K in first-week sales, and gaining visibility through Good Morning America and Oprah’s Favorite Things.
I also traveled to industry events in Atlanta and MAGIC Las Vegas, where I created real-time content and represented the brand in person.
TOP PERFORMING POSTS:
Here are some product images I took & edited:
